Harvey Norman
Overview
With 18 stores across the island of Ireland and 290 stores worldwide, Harvey Norman is a leading retailer of furniture, bedding, electrical and computers. Harvey Norman stores have over 750,000 square feet of retail showrooms and boast a massive range of goods for your home. Shop in-store or online, whatever suits you! Their energetic, positive and entrepreneurial spirit is reflected in their familiar slogan "Go Harvey, Go!". Customers know Harvey Norman as a retail destination providing excellent customer service, wide product ranges, reliable advice, competitive prices and generous credit terms.
How did we engage with the customer?
We engaged with the Harvey Norman Lovetech team and their developers to fully understand their requirements. We documented the mobile trade-in journey and mapped out an in-store solution that delivers a best-in-class customer service experience. We worked on streamlining the processes and introduced new technology to make the trade-in experience first class and competitive.
How did we solve their challenges?
With our understanding of the key business goals we designed a multi-category trade-in solution that integrates directly into the Harvey Norman Lovetech service management system. This allows instant evaluation and pricing to be shared with the customer whilst still in the store.
The customer needs and challenges
The Harvey Norman Lovetech team needed a solution that allowed an instant in-store trade-in which would allow customers to immediately apply trade-in credits to new purchases, enhancing customer satisfaction and promoting sustainability. This credit could then be used to purchase technology products or even products from Harvey Norman's furniture, bedding and appliances department.
“MacroEV are our trade-in partner and have enabled us to offer a seamless in store trade-in service to our customers across all our stores in the Republic of Ireland. We have been truly impressed with the innovative solutions provided by MacroEV. Their team brought a wealth of expertise and a collaborative spirit that helped us seamlessly integrate a trade-in service into our stores. The efficiency and cost savings that we can now offer our customers has exceeded our expectations, and we’re proud to be contributing to a more sustainable future”
James Williamson – Business Development ManagerChallenges the customer was facing?
Our solution not only reinforced Harvey Norman’s reputation for reliable service and competitive pricing but also contributes to environmental sustainability by giving mobile devices a second life. Together, we’re helping customers and the planet. Let’s "Go Harvey, Go!"
